A brand studio owner stopped losing her week to
"what should I be doing right now?"

The problem

She was spending 2–3 hours a day (easily 5 hours a week) just figuring out what was on her plate and what to prioritize. Jumping between tasks, coming back to find she'd forgotten something, feeling scattered. The week-to-week didn't feel solid.

The cost wasn't only the hours. The constant low-grade "am I forgetting something?" anxiety that ate her creative focus.

What we built: "Alfie"

A personal AI assistant integrated with her Notion. Alfie:

• • Prioritizes tasks against her actual goals, not just her inbox
• • Surfaces what to work on next, in context
• • Acts as a thinking partner when she's stuck or scattered
• • Lives alongside her every day

Beyond Alfie: 1:1 AI Coaching

The engagement extended past Alfie. I taught her to use Claude directly on her own creative work:

• • Updating her website (CSS + HTML, integrated with Webflow)
• • Managing her Notion alongside Alfie
• • Building her own AI "skills", including a custom skill that drafts proposals from a brief

She now extends her own AI workflows without me in the loop.

The outcome

• • ~5 hours a week back to creative work
• • "Lost, overwhelmed" replaced with clarity on what's next
• • Self-sufficient. She builds her own AI skills and extends Alfie's reach

Alfie is her "helping hand," a reliable partner that brings certainty to her week. If it went away tomorrow, what she'd miss first is the sense of reliability and certainty about what she needs to do.Founder, brand & design studio

What was used

Claude API · Notion API · custom prompt architecture · Webflow integration · 1:1 AI Coaching sessions.